Nuinu is a make-up brand owned by Fab bag, a popular beauty/grooming subscription services. A brand that would stand on its own in a market dominated by larger global brand. Essentially, Challenger brand.
We carried forward this approach of creating a challenger brand to our work on the packing design aiming to create a distinct identity for the products.
All of them were highly sophisticated and bland. We create a distinct look for NUINU using the triangulated illustration style. It unified all the products and created a memorable visual identify for our products.