Digital Marketing Trends
To elaborate on the digital marketing trends, the recent significant techniques in digital marketing for this year analyzed. It is not alone a single individual’s point of view, the detailed research made about the crucial facts of different trends with its popularity rating. By performing so much research and studies, it is really analyzed that there are some latest marketing technologies to pay any attention to.
Before deciding any ideas in implementing, look and know about the recent hottest digital marketing trends trends you should strategize for this year 2018. To mention, there are some main trending to consider while marketing digitally. In that, each resource gives you a different importance and ideas in emerging techniques. Obviously, the trends growing day by day. So, the suggestions with a varying concept also remain as a true fact. In that, top four emerging trends in digital marketing is discussed. To grow your business to a wider level, consider these top trends for this year ahead.
In this article, the four significant digital marketing trends describe in detail are listed below.
- Video Marketing
- Chatbots – Take all over the world
- Art of storytelling
- A shift to Social Media Advertising
These are the easy and quickly accessing way to get your marketing grow higher. Apart from these four techniques, there are also many techniques can be followed to build up your enterprise.
The term “Video First” coined by Facebook to represent a growing phenomenon among customers. It is a fact that we all know that video speaks a lot than image. So, why clients prefer to know more about the particular products with its video. To say, the advertising consultancy is the great examples of video marketing trends.
This trend will definitely make you attain a good reach towards the customers. Thus, video description along with the video flow about your brand gives you a sales promotion. Nowadays, many of them prioritize in viewing the demo video of any product before using it. So, your brand promotion lies in the video you made for your brand. As a matter of fact, video marketing projected its account for 80% to improve the total internet traffic. Hence, concentrate on this trend and transform your enterprise.
If you are not satisfied, then the following social media video statistics act as a proof of why video is worth you should prior:
- In YouTube, viewers watch a billion hours of video per day
- In Facebook, visitors use up nearly 8 billion videos each day
- More than 80% Audience in Twitter also view video content
This importance lies within video content. So, your product video format with its content plays a major role in marketing your sales product.
Chatbots – Take all over the world
As the name implies, it is the chatting option to boost your customer service. Of course, it is a fact that AI-powered live chat tools utilised in order to improve your customer satisfaction. It is also one of the great ideas to enhance the customer response further for your product promotions.
As many companies follow this trends to strengthen their online customer service. Once you satisfy your customer, your business will promote automatically. So, always make sure that your customers receive an immediate response for all the basic as well as the repeated questions. In marketing, this is one among the advanced trends to make your business go forward.
Art of storytelling
When analyzed deeply, every human fond of stories. Usually, all prefer to read a good story rather than technical stuff. That’s why many brands focusing on creating stories to attract the group of clients. So, sharing stories in all the sites evolve you with good traffic to your business website.
To grab multiple and group of people as regular customers, social media prefers more by all other enterprises. It is considered as the customer engagement platform that will seek mainly to delight the customers. This happens via creative storytelling and maintains the transparency in mentioning your brand purpose.
A shift to Social Media Advertising
All the above-mentioned digital marketing trends when utilized via the social media advertising reach more audience. Thus, advertising your video, customer response, storytelling about your brand all when done through the social networking surely lead to the high traffic. To engage traffic, concentrate on organic search and gain your marketing on these platforms.
As it is a fact that, everyone is using the social network in an ultimate range. So, this is the right choice to implement all these trends in a social grouping. This idea will increase your customer in the considerable budget. Certainly, this will drive a brand awareness that alters your business growth to greater heights.
Finally, these mentioned digital marketing trends along with mobile networking reach you many clients to improve your sales marketing promotion. As mentioned earlier, these are few trends to follow in an easier way. Some of them are Artificial Intelligence which can perform personalized marketing, encryption, and graphics enhanced to cover many new customers.
Some of these trends may not give immediate success. Since it depends on new technologies, the evolution of platforms and improvements are the deciding factor. To state, many of these listed predictions will come to perform at one stage. Thus, keep the focus on new platforms, evolutions, mediums, and situations to enhance AI capabilities through organic search. Apart from this discussion, there are so many trends can also there to boost up your business transformation. For this purpose, EIBS provides the leading business services like strategy consulting, Branding identity, Mobile application development, website designing and development etc.