Major Google Algorithms: Every year, Google makes the numerous changes in its search algorithm. In fact, some of the updates are small while others are huge to the extent of affecting search results properly. As well as, knowing these updates entailed is crucial for search marketers to developing their website traffic and ranking enhancing search engine optimization.
List of Major Google Algorithm Updates for SEO
The first panda update will release on February 24, 2011. This update is duplicate, plagiarized or thin web content. It also consists both the user generating spam and also keyword staffing. The main aim of this assisting quality content to rank higher in web content. At the same time, this algorithm ensures the product quality content without trying to cheat the system and you will get a higher ranking. Pages which it is thin and it cannot reorganize, will be unpublished and let throw 404 errors until Google does not index.
The first Google Penguin update version 1.0 will release on April 24, 2012. In reality, this main algorithm objective is to penalize sites with manipulating links to demoting the ranking. SEO technology includes developing the ranking of a webpage to manipulating the various number of links pointing among the page. Especially, the primary focusing of this algorithm is unnatural links.
Google’s Hummingbird algorithm update will release on August 22, 2013. The hummingbird is totally different than panda or penguin. The main objective of this algorithm is to eliminate irrelevant search results to build searches precise and faster. To ensure to integrate the related searches, research synonyms and also co-occurring words.
Pigeon algorithm is one of Google’s local search algorithm updates. This update will release on July 24, 2014. This update is mainly to increase the ranking of local listing in a search. The changes will also affect the search results shown in Google Maps along with the regular Google search results.
The mobile algorithm may launch on April 21st. Google’s Major Algorithm intends to reward the mobile-friendly websites with best mobile search engine rankings. As an illustration, its website is not in mobile friendly, it will consist the negative impact in mobile ranking thus leading to low organic traffic.
Google’s Major Algorithm will release on a Rankbrain algorithm on October 26, 2015, as part of the Hummingbird algorithm. As well as, it is a machine learning mechanism that contributions Google to understanding what a query means to give the best matching searching results. In the final analysis, it penalizes web page ranking for web pages that are inappropriate for a given query and helps to web pages that are more relevant to rank higher in search results.
Possum is the major Google algorithm updates. It is released on September 1, 2016. On the positive side, the main objective of this update will ensure the local results in depending on the location among the searcher. In general, the sites whose address location is away from the locations of a searcher rank lower as long as, while sites who’s the address is closer to the searcher rank high.
This algorithm will release on March 8, 2017. It will launch to penalize the affiliate heavily, thin content and also as-centered. To explain, the website violates Google’s webmaster guidelines are most affected sites that may appear on ad revenue rather than the quality content. In fact, the review guidelines on Google search quality and it will avoid thin publishing content. It enhances the on pages with high-quality content to avoiding a penalized.