Efficient Facebook Marketing Strategies
Leverage The Existing Traffic To Your Site
Remember that it is advisable to have a website for every business since it will function as your sales transaction hub where people buy your products or learn about your services. In fact, you can easily leverage the existing traffic on your site by putting social media icons that can be seen and clicked, which are direct links to your facebook page and other Social Media Marketing account pages you have.
Email Signature To Show Your Fan Page Url
If you are using email as one of the ways to contact or reach your customers, using your email signature to display your fan page URL will be effective in Search Engine Optimization. Having your social media pages URL beneath your e-mail messages or at your signature will make your recipient see it easily and probably click it, that can convert into traffic.
Send Out An Email Blast
Letting people know that you are on facebook is the main goal you should achieve. Hence, sending an email blast is the best way to do this. The best email marketing tools such as MailChimp and AWeber.
Promote Facebook Page In-Store
As a matter of fact, promoting your Facebook page and other social media accounts in-store is another way to let your customers know that you are on facebook. You may also want to put your social media account pages links on your business cards, packaging, etc.
Identify The Best Day To Post
The great feature that Facebook pages have is insights. By going to your posts insights, you can see the average time when your fans are online. In case you are planning to schedule three posts, you may want to check the best hours that your fans are online and choose those hours on scheduling your post.
Integrating facebook plugins on your website will give more advantages to branding awareness and followers increase on Facebook. For blogs or websites with sidebars, you may want to use the like box or like button. For your blog posts and website pages, it the best way to use the like button. As well as, you can use them both. Moreover, consider experiments on what’s the best Facebook plugin for your website.
“@ feature” in Facebook
Using the @ feature for Facebook will let your fans feel that they are vital and are part of your business page. This @ feature will let you tag people or even other Facebook pages. Show enthusiasm and gratitude by using @ feature whenever your fans appreciate or ask something about your business. Therefore, it can build a fruitful relationship and loyalty between your business and your potential customers.