Ecommerce Application: When it comes to an ecommerce application, it is all about features, design and also functionalities. However, which is the essential factors and even which platforms can help to achieve your goals? In fact, this is a question for all those who are preparing for a new online business. There are e-commerce website features that you should have if you are running an online business and have an e-commerce website. In this blog, it provides a list of standard e-commerce features for all online stores and shopping cart platforms.
Top 9 Features of Ecommerce
In this blog, here there are top 9 pre-eminent features for e-commerce application such as
- 1. Content Management System
- 2. Multiple Payment Options
- 3. Website Security
- 4. Shopping Cart
- 5. Call to Action
- 6. SEO Friendly
- 7. Mobile Website
- 8. Navigation
- 9. Search Box
#1: Content Management System
As a content management system is useful to maintain the website content such as logo, banner, and products from the backend itself. When used in online Shopping, the content management system is useful to maintain and manage the product catalogue of a store. In fact, WordPress is the most familiar CMS in use on the web, but there are others like Joomla, Magento and Drupal that is well-suitable for e-commerce website features.
On the other hand, the content management system can organize and store files. It provides access to their data which is version controlled. In fact, there are several content management system, some are relatively simple, and others are being complex and powerful.
The major benefits of a content management system are
Less cost: The system is built once, and it can be useful in several stores. Although there are evolution and maintenance costs, it is much deeper than improving a customized system from scratch for every online store.
Evolution: Generally, a CMS website evolves through the delivery of new versions. Therefore, this makes it possible to solve existing problems and keep up to date in such as changing the environment like the Internet.
#2: Multiple Payment Options
The most common idea of a single payment platform seems smart to several new business owners due to it reduces the process. But having several gateways on your e-commerce website features provides a ton of benefits which helps to make your e-commerce websites more profitable.
Easy way to Shopping
When it comes to checkout, you want to make the processes as convenient. Several payment gateways help. If customers can’t identify their preferred payment approach, they will abandon their shopping carts.
Shoppers can use the popular payment method
In general, shoppers prefer a particular payment method. One customer may want to develop their cashback points with their popular credit card. On the other hand, another may trust only on Automated Clearing House (ACH) payment mode from their Smartphone. In fact, various gateways help to customize more payments for more customers. Even though most online businesses accept major credit cards and ACH payments, and what you add after this will depends on other factors.
#3: Website Security
Security is the most important for an e-commerce website. Because customers should feel secure when handing over their payment details and the information should be effectively protected.
If your website looks insecure, or if you have a significant breach, customers will not wish to do business with you. Therefore, make sure your website must be secure.
#4: Shopping Cart
The well-designed shopping cart is important for all e-commerce stores. The cart is the basic screen of checkout on the most e-commerce website. In most cases, the cart has been displayed in a list format or matrix format. The primary purpose is to quickly and efficiently remind the customer the products they have selected, and give them a chance to make changes.
Few Common Elements of Shopping Cart
- Product Names
- The total cost of all goods in the cart
- Quantity box, it helps customers to quickly and easily revise quantities
#5: Call to Action
To determine, the call-to-action helps the visitors to take action on a website, whether it is signing up for a newsletter, visiting a particular collection or developing a purchase. Every ecommerce application needs a clear and understandable Call To Action. In fact, the perfect CTA can improve sales and conversions. Most importantly, keep visitors returning to your website again. The major component of an effective Call-To-Action is shown the user value of clicking. If you are gathering their mail address, therefore, you can market to them. Afterwards, you can deliver an informational piece of content like an eBook or coupon in exchange.
At the same time, the particular message of CTA can vary depending on your e-commerce needs. In fact, the most common words such as
- 1. “Buy Now”
- 2. “Get a Quote”
- 3. “Book Now”
These messages can vary upon your industry. When it is properly implemented, CTA can help to increase sales and also customer loyalty.
#6: SEO Friendly
Make sure your website is search engine optimized. It is one of the essential things that you can for e-commerce success. If your site is not optimized for SEO friendly, it won’t be very easy for new clients to identify you. SEO trends 2020 helps your website appear top in search engines. As a matter of fact, the top ten websites on the first page of the given Google search got 90% of the hits. For ecommerce websites, bad SEO may lost your business. If a customer is not clicking on your website, then the chances are that they are clicking on a competitor’s.
#7: Mobile Website
The only thing more convenient than ordering products online is done with a smartphone. According to recent statistics, the number of mobile users in worldwide can reach nearly 2.5 billion. That’s why, any e-commerce website needs to be mobile-friendly. Further, if your website does not accommodate mobile users, either through responsive design or an application, then you may lose sales.
The essential feature of every Ecommerce Application has product navigation. For example, if a new visitor to your website can’t determine the product they need, then they can probably leave. In today’s modern world, users expect simple, clear, and easy to process details. Product navigation is intuitive and obvious. In general, it should be smooth to the point where the interface fades away from the user’s consciousness. Therefore, they navigate the website without any effort at all.
#9: Search Box
Generally, the search box is one of the most vital functions for any ecommerce application. In fact, it helps to allow buyers to save time and also they easily determine the product they need, skipping through the pages and products that do not interest them. To improve its benefits to website navigation and usability, the search box is prominently placed.