Get in touch with us

Visual Brand Identity – Basic Characteristics of a Great Logo

EiBS > Blog  > Visual Brand Identity – Basic Characteristics of a Great Logo
Visual Brand Identity

Visual Brand Identity – Basic Characteristics of a Great Logo

 

Visual Brand Identity

 

Once the word, Visual Brand Identity is heard, then the image came into all our mind about the particular product. To state in a clear way, it is nothing but the logo design of the organization. Thus, the logo is a great way of promoting a product. In order to build your product’s familiarity and its recognition, visual identity is important.

 

But both the logo and visual identity is entirely different one. So, many will come up with the doubt that is that logo alone not necessary for a product to get its identity. Yes, it is the right question to ask about. In fact, beyond the logo design, brand identity takes its role more than any other design for a product. Since the visual brand identity comprises of the various colorful palette, graphics, and grids, it creates an association with your audience.

 

Why Brand Identity Important?

 

When business comes to branding, this visual brand identity plays the most important part. It is nothing but the look and feels that creates about your organization. To state, the brand identity wholly includes many things under a single category. They include brand name, product design, the brand symbol that helps to identify one’s selling goods, service or brands. In what way it will be useful is the next question arise into all those not aware of brand identity benefits.

 

Mainly, it is the only way to show off your brand that helps to differ from other seller’s brand or service. It is just not physical or visual elements that symbolize your product. In specific, it creates a feeling for the people who interact with your business.

 

Aspects of Visual Brand Identity

 

Generally to impress a target audience, first taking a right decision about the brand identity plays a vital role. To implement this, some key aspects are considered to follow while making a design for brand identity. The things need to keep in mind are

 

  • Right Brand Name Selection
  • Consistent Visual Style Creation
  • Fascinating Logo Development
  • Color Creativity
  • Attractive Typography

 

What Makes the Brand Unique and Valuable?

 

So all these three aspects, when considered while creating a brand identity, makes a vast change in your brand recognition. In a business perspective, always think of who you are and for what purpose you are creating a brand innovative and valuable. These things when making a sense will definitely lead you to grab the exact targeted audience.

 

Clarity

 

While reading, the way of understanding your message should be simple and easy to capture.

 

Creativity

 

Always make sure about the innovative and appropriate of your brand. Also, check the brand design is interesting and pleasing towards your target audience.

 

Consistency

 

The most important thing to consider is checking the unified approach of your brand that expresses the different features of your visual brand identity.

 

So all these three aspects, when considered while creating a brand identity, makes a vast change in your brand recognition. In a business perspective, always think of who you are and for what purpose you are creating a brand innovative and valuable. These things when making a sense will definitely lead you to grab the exact targeted audience.

 

Brand Identity Vs Visual Identity

 

As per the Steve Jobs Say, “Simple can be harder than complex. Work hard to make your thinking innovative and simple. ” So keeping this in mind, make it simple all your products design and identity. But for that, hard work is necessary to start your branding with simple and easily understandable. As said before, building your brand with the consideration of creative, clear and constant visuals lead a wide change in branding features. And the main feature of your branding is to have a direct visualization of your brand identity.

 

In business promotion, there are so many services can be accompanied to make your startup going forward. For example, branding strategy, digital marketing services, search engine optimization, user experience strategy, mobile app UI design, content marketing, packaging design, app marketing etc. To conclude, all these are just a way to explore your target audience. Make use of these services and take your enterprise level quite forward.

 

Hi there! Click one of our Experts and we will get back to you as soon as possible.

Chat with us on WhatsApp