How to Optimize your Social Media to Enrich SEO
In today’s marketing strategy, search engine optimization and social media marketing became the standard practice for any businesses. But how to get them working together is yet a debated topic. If you are like most brands, you are using social media marketing to
- 1. drive website traffic
- 2. increase brand awareness
- 3. drive sales of products and services
In fact, the connection between website traffic and social media traffic does exist. But the connection between your social media activity and search engine rankings is the most complex than you think.
Is there is a tie between social media marketing and search engine ranking?
According to Hootsuite experiment, it shows that the correlation between SEO service and social media. Also, its findings determine that they are effectively connected. Therefore, optimize your social media with SEO in mind can strengthen this tie and allows to synchronize more powerful.
Optimize your Social Media to Boost SEO
Match your Profiles with Website
Keeping the content of your Social Media Marketing profiles in line with your website is the basic step to allow SEO and social media to work together with a benefit one another. Make your usernames the same as your website URL and match the keywords in your intros and bios to your website. Especially, the first word is the most crucial in search rankings. As well as, maintaining this consistency can improve your brand image and give your social media accounts more authority.
Give People a Reason to Click Through
If you want to connect with your audience, don’t sell to people, help them. Make sure the content you share on social media answers a problem that’s common to your customers and prospects. Utilize the copy in your social media posts to refer both the problem and the solution and also people can happily click through to your website.
Optimize your Copy with Keywords
From a single hashtagged post, a follower may find your profile, more of your similar content and click via directly to your website. In fact, use carefully selected keywords in your posts, links, and also hashtags to help enhance your rank in social search results and add to the visibility of your brand.
Publish Social Posts Worthy of Backlinks
Social media posts can end up in the sorts of places beyond traditional social media networks. Being, they are used in blog posts, ebooks and SlideShare presentations. If you make social media content other people want to reference, you will get backlinks to your social media profiles, effectively increasing your authority with Search Engine Optimization Service.