Ultimate SEO Trends in 2020 Every Marketer Should be Aware of
Ultimate SEO Trends: Search engine optimization includes various strategies, tactics and also best practices, all of that have the goal of enhancing the position of a website in search engines. Therefore, it is known as search engine optimization. In that case, Ultimate SEO Services categorize into two categories such as on-page and off-page. First, the on-page consists of anything you can control on the own website to improve the rankings. In fact, it refers to things such as site speed, heading tags, keyword presence, etc. As well as, off-page consists of anything done on other websites that may influence your rankings. In general, it refers to links only.
Ultimate SEO Trends in 2020
When Google has introduced “Rankbrain”, it was absolutely clear that artificial intelligence becomes an essential part of SEO tactics in 2020. After a few years, this trend is yet the most top priority of Google where more algorithm updates are released on the lines of making things easier using AI. Therefore, it becomes vital for optimize the content depends on AI guidelines. In that case, we must optimize the website titles, description tags for CTR, optimize websites for bounce rate and also optimize the content for SEO strategies.
In fact, millions of users are using voice search to identify queries, an essential voice search is only going to rise. Voice search is another ultimate SEO trends in 2020. In general, people using devices such as Siri, Alexa, Google Assistant, and other smart devices to execute the availability of these devices is going to rise. Therefore, you can expect a lot of voice-based searches on the search engine. Overall, you must optimize the content for voice-based searches to high rank on SERPs. Here, certain tips to remember to make sure the content is optimizing for mobile-friendly, structure data, featured snippets and Google My Business listing.
Use of Schema and Structured Data
In general, search engines use structured data and schema to read and understand the content and also offer the best search results. While structured data is adding code on to a website in the form of rich snippets and Twitter cards etc, the schema.org is a result of collaboration between search engines like Google, Bing, Yahoo and also Yandex, etc. As a matter of fact, it is the most emerging trend that every marketer should be aware of in 2020. As well as, various schema types such as FAQ and Q&A this could help to rank the content in SERPs.
Yet the mobile-first indexing has been a trending topic and it is going to dominate for a long period of time. Therefore, you can concern it as the SEO trend in 2020 which can define your searchers. Furthermore, if your website has not optimize for mobile, then it is a perfect time to do it now.
Mobile Rich Snippets
There are not only featured snippets which play a role in SEO but also the rich snippets. As a matter of fact, rich snippets are not only relevant that are relevant for voice assistants but also the value for people on mobile phones. With a few clicks, essential data such as which can be display on what tends to be smaller devices. Probably, it is not a direct ranking factor, but a part of mobile optimization which is also important for SEO. Overall, rich snippets don’t provide data but also make your listing stand out more and attract more clicks.
User Experience and Performance
User experience is an emerging topic. Since search engines incorporate the main aspect of user experience into their website ranking. The performance of a page, the speed at which content is deliver. Therefore, it is an ultimate SEO trends in 2020 to build websites that deliver fast, fiber optic cables or the 5G mobile networks are becoming more standard.
When you hear of voice search, you should not surprised if you hear something like a visual search. As a matter of fact, visual search is the concept to search for images and information gather from a camera. As this trend comes, the day when users click an image of an object on their Smartphone and upload the image to the browser. In fact, the user says that they want the article which is featured in the image and will order it online.
Augmented Reality and Virtual Reality
Google’s organic search algorithm can provide a massive change which prompted through Augmented reality and Virtual reality. However, these two trending technologies are all set to alter the manner in that links are built, leads are generated and how users engage with the compelling content. With augmented reality and virtual reality can gaining ground, it is all up to content creators to tap into their potential.
Given the affinity of the online audience to videos. It comes as a wise move to plug-in interesting and informative videos on the web pages. This practice is expected to continue in 2020 as well. According to statistics, it suggest that videos have the power to enhance the user engagement through a stunning 75% when compare to single text or audio clips etc.