Search engine optimization has tons of benefits for e-commerce business. It is the best way to attract new customers and increase your sales without paying for advertising.
Search Engine Optimization Strategies
1. Keyword Research
Keyword research is the essential part when someone considering getting up an online store. It is a term which describes the process to follow to find out which keyword, people are using when looking for something on the internet.
- 1. Basic Keyword Listing
- 2. Keyword Tool
Basic Keyword Listing
A great way to start is create a list of keywords about the names of the products and categories. Listing your keywords which is related to the products. Create separate lists for each product segment you sell.
It is the best way to come up with tons of new keywords with ideas. Focus to make a long tail keyword with high search volume and low competition. Informational keywords are the better target at the long-form blog post to gives readers to your website.
2. Technical Search Engine Optimization
Technical Search Engine Optimization is important to make sure the site is ready to rank and deliver the customer experience by following these practices such as
- 1. Page Speed
- 2. Simple URLs
- 3. 301 redirects
- 4. Sitemap
Page speed is important for both the users and search engines. It is the signal used by Google algorithm to rank pages. Additionally, it means that search engines can crawl pages using crawl budget and it can affect indexation.
Make URL as clean as possible. The URL which describes the Content Management of the page, the name of the product. It helps Google and users understand your page and rank. Additionally, include the target keyword in URL. The first section of the URL is legible with target keywords.
It is a permanent redirect which passes to the redirected page. It refers to the HTTP status code for this type of redirect. Make sure to set up the 301 redirect to another page on your site, or the users will meet with 404 pages not found.
In fact, it helps Google’s bots crawl the site efficiently. It can list all the pages of the site, including products, categories, informational pages, and blog post. Hence, it is an easy way to the website get index and rank quickly.
3. On Page SEO
Keywords play an essential role in business success. Include the target keywords in each product’s title, URL and make to include the long tail keyword in product descriptions. Moreover, focus on writing strong content with a detailed description of the product.
Start a blog with address questions which the customers may have different phases of their decision-making process. The most important point is to attract the customers at all phases of the buying process. Show people that you care about the product, industry, community and it must be craft meaningful content.
Make your site user-friendly. Google wants its users to have a great experience. Here some key points to check the site is user-friendly such as
- 1. Easy to navigation
- 2. Easy to buy
- 3. High quality images
- 4. Product descriptions in detail
- 5. User reviews
- 6. Easy to contact
As a matter of fact, it is the best way to improve the website. Make sure to include the relevant links to other posts on your own site which means the post can describe similar topics, relevant products and service you offer, As a result, it will increase engagement on the site, keep the customers longer and build relationships.
Most people are using smartphones to purchase the products online. Designing your website to be mobile friendly. Google pushing the importance of Mobile App Marketing in ranking. The mobile pages loading times, it may directly affect the rank on Google SERPs. Finally, make sure the site a top-to-bottom mobile review and it can optimize for speed and user-experience.